Magnus Berglund is an internationally respected specialist in accessible tourism and inclusive hospitality, known for his pioneering work in the global hotel sector. As former Accessibility Director at Scandic Hotels, Magnus developed and implemented accessibility standards across the chain’s 280 hotels—an initiative that generated more than 15,000 additional room bookings from just 55 properties and set a new benchmark for inclusive hotel design.

Magnus is the founder of Accessibility Business, where he advises destinations, hotel groups and tourism organisations on accessibility standards, user experience and operational best practice. His expertise spans strategic development, staff training, product design and the creation of practical tools that enable hotel teams to capture accurate accessibility information and deliver consistently inclusive guest experiences.

He brings recent experience from the VisitEngland Key Accessibility Features project and continues to support international hospitality partners in strengthening their accessibility offer. Magnus’s work is recognised for its practical understanding of how accessibility drives both customer satisfaction and commercial success.