Raising the standard for inclusive hospitality
Unlock the full potential of your hotel business through improved accessibility for all your guests
Our Hotel Accessibility Programme is designed specifically for the hospitality sector. The accelerator programme gives your team the tools, confidence and insight to deliver exceptional experiences and the warmest of welcomes for every guest, every time.
Hospitality is about more than rooms and service; it’s about creating memorable stays that make people feel valued. The Hotel Accessibility Programme will help your business enhance brand reputation, improve profitability, elevate customer service, strengthen competitiveness, increase resilience and grow sustainably by being genuinely welcoming to all.
Leading the programme is Magnus Berglund, former Accessibility Director at Scandic Hotels. His support for over 300 hotels transformed guest experiences, increased profitability and set the brand as a recognised world leader in inclusive hospitality.
Magnus Berglund
Jane Cooper
Chris Veitch
What the programme offers
- Training for your whole team
We recognise the significant role which every team member plays in welcoming guests and delivering a great experience. That’s why we don’t provide generic customer service advice: we offer access to e-learning for your whole team, providing role-specific, practical training for both existing staff and new starters, helping them welcome every guest with confidence.
- Accessibility Champions for your hotel
Training that enables nominated team members to spearhead and manage accessibility improvements with confidence and a clear understanding of all your guests’ needs. - Business audit
An audit of your business across the ‘end-to-end’ guest experience, identifying the things you already do well. The process will also identify the practical, low-cost, no-cost, and improvement options you can make in the longer term. The output will be a clear, practical development plan and marketing guidance for your business. - Development plan
The development plan identifies short, medium and longer term accessibility improvements, including no-cost and low-cost ‘quick wins’ which make a big difference to the guest experience. - Marketing guidance
Marketing guidance includes a review of your website content to ensure you promote your accessibility to maximum effect, along with guidance on inclusive guest communications to ensure you reach diverse audiences in ways that work for them, e.g., email, telephone enquiries, social media, and newsletter format and content. - Expert support
Specialist guidance and support plus practical advice at every step, with a 6-month review to track progress
Next Steps
If this sounds of interest to you please get in touch so that we can discuss an approach that’s right for you and tailored for your needs.
By joining the Hotel Accessibility Programme you’ll be ahead of the curve, ready to meet the needs of tomorrow’s travellers.
Sign up now to register your interest and be part of the movement that’s shaping the future of hospitality.